Search

See what’s new on our Blog

Stay up to date with DataSentics' regular blog and catch the modern trends from the world of Big Data, Cloud, and AI technologies.

Persona 360: What banks can learn from entertainment companies about personalisation | DataSentics

Persona 360: What banks can learn from entertainment companies about personalisation

In the entertainment B2C consumptions market, people usually decide fast and in a short-term perspective. Big, international companies such as Netflix, Instagram, or Spotify attempt to track their life directions in order to understand their needs and predict their goals. If the communication raises expectations and interest, it means they understand their customers well.

09.11.2021

5 examples of AI/ML innovations bringing tangible results | DataSentics

5 examples of AI/ML innovations bringing tangible results

Machine Learning and Artificial Intelligence are becoming fundamental in many industries, such as digital marketing, quality control, general task automation and business intelligence. In this article, we will show you 5 particular examples of where AI and ML already generate tangible results.

09.07.2021

5 Struggles of Real-Time Bidding and How to Solve Them | DataSentics

5 Struggles of Real-Time Bidding and How to Solve Them

As a fully automated way of buying advertisement banners using an auctioning system, RTB allows certain page visitors to win the bid and place their ad.

02.06.2021

How to increase customer satisfaction with a unique recommender? | DataSentics

How to increase customer satisfaction with a unique recommender?

Would you like to spend less time choosing the products you cannot do without? Just install Betterfy — a native eCommerce choice assistant inspired by the offline shopping experience.

11.01.2021

Use-case example: TF-IDF used for insurance feedback analysis | DataSentics

Use-case example: TF-IDF used for insurance feedback analysis

Each company presented on the internet, whether it is a football club or insurance company, needs to process the information received from their customers. The feedback will then help optimise and improve their service or web pages.

08.12.2020

Beer Inspector AI: How to define a "good" beer? (Part 2) | DataSentics

Beer Inspector AI: How to define a "good" beer? (Part 2)

DataSentics have found the answer to the most worrying for the beer lovers' question: how to measure the beer's quality? The first criterion is beer ratio, ranked in the glass where the bartender drafted the beer.

23.10.2020