FinTech

Yes, you are able to build everything on your own, but is it a smart thing to do? Is it a core business for you? For us, it is. We build products and frameworks with years of experience across multiple companies. We are happy to accelerate you and help you build up your internal team while delivering results in weeks.

Typical DMPs are dead with the 3rd party cookie phase out due to privacy regulations. CDPs are not suitable because you already have a lot of data tooling in your company. We can tailor solutions on top of your cloud/data platform to complement your tools, not to create redundancies and disrupt governance processes.

(ads, web, apps, social, cards, money transfers, etc.) Years of experience working in a multi-identity environment. User ID, google IDs, client IDs, -> graph IDs are our bread and butter. How to derive interests, affinities, lifestyle, and many other customer traits from behavioural data is our passion.

Tool, where marketing people create an audience by clicking and not SQL coding, is not a solution. To drive the culture change, start with insights, not rules and assumptions. You need to help marketers understand the data science approach (learning from data) and data analysts to understand the business people and their needs and issues.

Every company has invested a lot into cool marketing tools, but your data power them. We see trash in a trash out situation. You can buy tools that can send e-mail in a better way, but the data is what triggers it and makes it relevant. Have you invested more into segmentation logic and insights than in your SFMC license?