Our Unique Approach
Quick business impact by not reinventing the wheel
Yes, you are able to build everything on your own, but is it a smart thing to do? Is it a core business for you? For us, it is. We build products and frameworks with years of experience across multiple companies. We are happy to accelerate you and help you build up your internal team while delivering results in weeks.
Alternative to DMP/CDPs where you have complete control & transparency
Typical DMPs are dead with the 3rd party cookie phase out due to privacy regulations. CDPs are not suitable because you already have a lot of data tooling in your company. We can tailor solutions on top of your cloud/data platform to complement your tools, not to create redundancies and disrupt governance processes.
Specialised in "tricky“ data from digital & transactions
(ads, web, apps, social, cards, money transfers, etc.) Years of experience working in a multi-identity environment. User ID, google IDs, client IDs, -> graph IDs are our bread and butter. How to derive interests, affinities, lifestyle, and many other customer traits from behavioural data is our passion.
Simplify & automate the cooperation between marketing and data people
Tool, where marketing people create an audience by clicking and not SQL coding, is not a solution. To drive the culture change, start with insights, not rules and assumptions. You need to help marketers understand the data science approach (learning from data) and data analysts to understand the business people and their needs and issues.
Finally, get something out of your expensive marketing automation tools
Every company has invested a lot into cool marketing tools, but your data power them. We see trash in a trash out situation. You can buy tools that can send e-mail in a better way, but the data is what triggers it and makes it relevant. Have you invested more into segmentation logic and insights than in your SFMC license?
How It Works
Persona 360
Anyone can be a data scientist. Anyone in a company can benefit from thousands of hours invested into segmentation and attributes. In real-time, you can see what is different for customers that are...
Product Detail
The end result is your internal personalisation competence, where crazy tech guys work hand in hand with modern marketeers.








Meet the Team
We are a team of 150+ machine learning and cloud data engineering professionals. We generate profits and savings with the power of data analytics, machine learning & cloud technologies. To our clients, we offer our tailored products & custom agile solutions with consulting.
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Key contacts

David Vopelka
FinTech lead | AI & personalisation expert