Persona360 by DataSentics

Product for Personalisation and AI-driven segmentation

Persona360 helps you find personas amidst from your transaction data, interactions they have had with your business, or their online interests.

How it Works

360° PERSONALISED JOURNEY-CAMPAIGNS

DataSentics

MARKETING ATTRIBUTION 360

DataSentics

DIGITAL ADVERTISING OPTIMISATION

DataSentics

CHURN PREVENTION BASED ON CALL RECORDINGS & CHATS

DataSentics

WEBSITE PERSONALISATION

DataSentics

CATEGORISATION & INTEREST ENGINE

DataSentics

PROACTIVE RENEWALS AND CHURN PREVENTION

DataSentics

CLAIM SEGMENTATION & PREDICTIONS

DataSentics

ENRICHING FRAUD/AML DETECTION BY NEW DATA

DataSentics

LOCATION INTELIGENCE& BRANCH/ATM OPTIMISATION

DataSentics

CAHT TOPIC MONITORING TOOL

Persona360 Modules

AI-DRIVEN CUSTOMER SEGMENTS

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User Interface

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DataSentics
DataSentics

Connectors

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Organisational benefits:

  • Democratisation of data: easy access by business people
  • Full analytical flexibility for existing Teams (ML, AI modelling lifecycle)
  • No vendor lock-in (you can takeover the IP for one off fee)

100 % aligned with your data governance processes

  • Full transparency & auditability
  • Better regulatory compliance
  • Leveraging your existing data governance processes (not disrupting them)

Get in touch

Need to Know More?

Ask us anything

Key contacts

David Vopelka - DataSentics

David Vopelka

FinTech lead | AI & personalisation expert

Bob Hroch - DataSentics

Bob Hroch

Business Development