360° personalised journey-campaigns

When you have thousands or even millions of customers, it is challenging to keep a consistently friendly relationship with all of them. “Treat me like you know me” is what the customers appreciate with small businesses. But, equally, even the large businesses are eager to keep up with this task.

Business case

You can collect a great deal of information about your customers, their behaviour, and how to communicate with them, just by analysing the data you know about them. From our experience, a personalised campaign can grow engagement by 37% and conversion rate by 45% for clients we have worked with.

Solution

Persona 360 helps you find these personas amidst your data, either from static data, interactions they have had with your business, or their online interests. The result is the foundation for a ‘feature store’ containing all the information about the customers. The application makes data exploration amazingly simple. It allows even a non-technical user to find answers to questions such as “What is typical for those customers who travel a long distance to our office?” or “What are the common features of customers that use our premium products?”. Finding quick answers to these questions allows the targeting campaigns to start way before the opportunities fade out.

You can select any number of personas of interest, and any number of top characteristics for those groups of people with a high propensity for buying your product. The application allows you to select them easily and export their characteristics to any major targeting platform.

Benefits

• Data exploration is very easy, even for non-technical people.
• You can select any number of personas and export their characteristics to any major targeting platform.
• Personalisation brings a 15-20% increase in sales conversion rates, and improves customer loyalty.