Where to begin with personalisation?

Scalable personalisation and AI-driven segmentation tailored for the FS&I industry

Is a Feature store something to make your data science team shine within your company? Why? What AI/ML use cases should data scientists in FSI be working on these days?

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Persona 360 – Product Overview

Persona 360 is an AI-driven product on top of your existing data platform (Azure, AWS, Databricks,...). It enables enterprises to get reliable and relevant insights about their current and prospective customers, and to personalise towards better business performance and customer satisfaction. 

How it Works



Data Sentics have provided invaluable support to esure Group for 18 months. Hard working, diligent and always starting with deep engagement with stakeholders, the team were able to grasp very diverse business challenges and leverage state-of-the-art data science to solve them and drive an impact across the enterprise. In doing so they helped evolve key concepts and products and worked hand-in-hand with our colleagues to deliver what was needed, always with a smile. A joy to work with.

Chris Pearce PhD, Head of Data Science, esure, UK leading digital insurance


We have been struggling with our mission to become the most personalised bank in the region. To banks, it's crucial to know a client's life situation and needs and tailor the communication accordingly. Thanks to our new data model, we have access to very interesting customer insights, and we are able to respond quickly to all customer needs and situations.

Veronika Pješčaková | Product owner at Česká spořitelna, Erste Group

Persona 360 Use Cases

Do you work on similar use cases? Let's get in touch!

Persona 360 Modules


1695 AI-driven customer segments

Ready-made engine for segmentation of your customers. Just feed it with your unstructured and digital data and some CRM/DWH data to get 1000+ new information about your customers. For example, Interests, Lifestyles, Life stages, Propensities, Affinities to topics and many more categories...  Save enormous amount of development time.

User interface of Persona 360 app

Real-time interactive portal enabling 100+ employees to analyse, explore, combine and select customer based on all 1695+ AI attributes and all the new ones that are being continuously added by your internal data experts teams. A missing piece of every self-service BI tools in the enterprises.



Persona 360 can ingest unstructured data (emails, chats, call transcripts, images) and digital behaviour data (app interactions, website clicks, ad impressions) with classic product/CRM data. To ingest those new, large, fast-changing data sets, we use AI techniques like Nature Language Processing and Computer Vision, combined with the traditional techniques.

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Organisational benefits:

  • Democratisation of data: easy access by business people
  • Full analytical flexibility for existing Teams (ML, AI modelling lifecycle)
  • No vendor lock-in (you can takeover the IP for one off fee)

100 % aligned with your data governance processes

  • Full transparency & auditability
  • Better regulatory compliance
  • Leveraging your existing data governance processes (not disrupting them)

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Key contacts

David Vopelka - DataSentics

David Vopelka

FinTech lead | AI & personalisation expert

Bob Hroch - DataSentics

Bob Hroch

Business Development