Persona 360 by DataSentics
Product for Personalisation and
Persona 360 helps you find personas amidst from your transaction data, interactions they have had with your business, or their online interests.
Persona 360 – Product Overview
Persona 360 is an AI-driven product on top of your existing data platform (Azure, AWS, Databricks,...). It enables enterprises to get reliable and relevant insights about their current and prospective customers, and to personalise towards better business performance and customer satisfaction.
How it Works
Persona 360 Use Cases
Persona 360 Modules
1695 AI-driven customer segments
Ready-made engine for segmentation of your customers. Just feed it with your unstructured and digital data and some CRM/DWH data to get 1000+ new information about your customers. For example, Interests, Lifestyles, Life stages, Propensities, Affinities to topics and many more categories... Save enormous amount of development time.
User interface of Persona 360 app
Persona 360 can ingest unstructured data (emails, chats, call transcripts, images) and digital behaviour data (app interactions, website clicks, ad impressions) with classic product/CRM data. To ingest those new, large, fast-changing data sets, we use AI techniques like Nature Language Processing and Computer Vision, combined with the traditional techniques.
- Democratisation of data: easy access by business people
- Full analytical flexibility for existing Teams (ML, AI modelling lifecycle)
- No vendor lock-in (you can takeover the IP for one off fee)
100 % aligned with your data governance processes
- Full transparency & auditability
- Better regulatory compliance
- Leveraging your existing data governance processes (not disrupting them)