Product: Betterfy for eCommerce


With Betterfy every visitor on your website will receive recommendations of similar but potentially better products with a clear explanation of advantages, based on product data and ML engine. 

Business case 

If you sell any product with a lot of specifications, such as electronics, financial products, real estate, or cars, you probably get many visitors from paid and organic channels, but only very few of them actually decide to make the purchase. For customers it can be really hard to make the final decision, as they don’t fully understand the product and its alternatives.


Our AI–powered shop assistant inspired by the offline shopping experience generates credible product recommendations and gives a clear comparison of product specifications by highlighting all meaningful advantages. It will help your customers to understand the alternatives and ultimately decide to purchase. 


  • Increased customers’ retention 
  • Increased conversion rates 
  • Incrementing the business turnover and revenues within the category up to 20% 
  • Fully customisable and tailored to your business needs 

Visit Betterfy product website.



Betterfy, the better product recommender, which DataSentics developed for us, enables our customers to choose alternative products transparently based on their advantages and disadvantages. Implementation [of this unique solution] led to an increase in revenue of up to 20% in certain categories while increasing customer satisfaction at the same time.

Roman Dušek | head of Mall E-commerce


[…] With Betterfy from DataSentics, our client has the most up-to-date offer from the entire spectrum of more than 1000 vehicles with transparent and credible recommendations. We believe that our customers truly appreciate this innovation.

Zdeněk Honek | the executive director of HAVEX-auto

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