Saving up to 80% on Time
AI product recognition streamlines data collection for sales representatives.
Improving Shelf Product Display Seamlessly
The app guides immediate adjustments to product layouts.
Increasing Accuracy and Compliance
Red Bull secures price and layout coverage across hundreds of stores.
"With the application, our merchandisers have more time left for more important tasks […] As the main benefit for the future, we see, in addition to saving time, also streamlining work, respectively price monitoring, where we can set various alerts in case the price of a particular product falls or rises above a certain limit."
Making sure that the shelves are filled with just the correct goods and that the warehouse is not overstocked is a logistical challenge, especially for big companies such as the producer of energy drinks Red Bull. Since 2018, when our cooperation with Red Bull started, we have rolled out our product Shelf Inspector solution in 345+ stores, under the brands of Globus and Albert (which belong to the portfolio of Ahold).
The Business Use Cases
Competitive Pricing - Red Bull was curious how their products, which are generally considered high-end, are priced compared to the competition when it comes to price/volume ratio.
Shelf Share – Thanks to the Shelf Inspector’s ability to recognize all products in the picture, Red Bull now has real-time coverage of what their shelf shares is in all stores of all format.
Planogram Compliance – The overall layout of Red Bull fridges and other secondary placements is key to the success. Products are sorted based on popularity and can design to impress the customer. For this reason, immediate recommendations for the staff to fix the layout were a great help.
When we started our cooperation, the data on market shelf share lacked accuracy. Information regarding sales volumes and product pricing in the energy drink category was costly and partially based on assumptions. The collection of such data was manual, increasing the overall expenses for merchandisers. These merchandisers had other tasks of higher value to perform during their visits; therefore, manually counting products led to significant inaccuracies, and there was an absence of price comparison.
The benefits of incorporating the Shelf Inspector tool for Red Bull have been significant. The tool has streamlined the data collection for sales representatives, cutting down the time required by up to 80%, according to an internal study. This means they can get their work done faster and spend more time on other important tasks. The app also makes it easier to adjust product layouts on the shelf right away, keeping displays organized without delay. Furthermore, Red Bull has seen an increase in the accuracy of their pricing and the consistency of product arrangement in stores, ensuring that customers see what they expect wherever they shop.