AdPicker enables publishers to use customisable machine learning models for ad targeting, content personalisation and driving subscriptions in a privacy- friendly way. By leveraging next-generation IDs and contextual targeting AdPicker also solves the current 3rd party cookies challenge.
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AdPicker Key Features
Easy building of custom audiences based on 150+ pre-defined interests and sociodemographic categories.
Get insights into your audience affinities to deliver high-performing campaigns.
Find relevant content to target audiences without 3rd party cookies.
How it Works
Input data
Input data - web analytics, ad server or DMP logs - are processed and imported to engine.
User interface
UI provided enables the customer to work with models and analyse the data.
Custom AI
Customisable machine learning models are used to create audiences and content classification
Output
The results are exported to an ad server, DMP SSP or web front-end.
You Are in Control
The data belongs to the customer and is fully controlled by the customer.
The ML models can also be fully controlled by the customer.
AdPicker can be hosted by DataSentics or deployed to customer’s cloud infrastructure.
No Risks
Either we help you to bring significant new revenues.
You just pay a minimum fee covering costs.
The Ad Industry Is Experiencing An Earthquake
DataSentics is the focused and flexible partner to help you handle the challenges and take advantage of the new opportunities emerging for publishers.
Meet the Team
We are a team of 150+ machine learning and cloud data engineering professionals. We generate profits and savings with the power of data analytics, machine learning & cloud technologies. To our clients, we offer our tailored products & custom agile solutions with consulting.
Meet the TeamNeed to Know More?
Ask us anything
Key contacts
David Vopelka
FinTech lead | AI & personalisation expert