Portfolio & Revenue Management

Revenue management is a crucial part of planning for FMCG Producers – companies with a vast customer base, as they need to understand the long-term impacts of trade terms, discounts, and pricing. With our solution, you can optimise your product mix and rearrange segmentation.

Business case

For the eCommerce scope, it is natural to study the effect of market cannibalism on an enterprise, distinguish the products defining segments and products that should be replaced with others.


Our solution will help you understand what causes the leakage in your discount structure. We can construct smart portfolio management using advanced business intelligence by analysing historical sales, digitalised trade terms, and market data. The approach allows identifying revenue leakage, unfavourably stipulated terms, and key-value items and categories, enabling businesses to see their products from another perspective and optimise their portfolio.

Collecting data in most cases is done by Retail Smart Data Model combining primary compound key of Outlet x Week x SKU, and joined data, such as financials, sell-in and sell-out, outlet, product and weather info; and also leaflets, promotions, and Nielsen.


  • eliminate ineffective products
  • navigate negotiations
  • manage campaign ROIs
  • find the best-selling product options

Need to Know More?

Ask us anything

Key contacts

Petr Dvořák - DataSentics

Petr Dvořák

Retail lead | Data science architect