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Customers gain more confidence in decision making, so they spend more time on their website and visit more pages
Higher customer satisfaction reflects on loyalty and turnover
More accurate recommendations and better understanding reduce product returns
"When we decided to strengthen online sales at the end of November 2019, one of the main requirements was innovation and improving customer service. With Betterfy from DataSentics, our client has the most up-to-date offer from the entire spectrum of more than 1000 vehicles with transparent and credible recommendations. We believe that our customers truly appreciate this innovation."
Since online shopping has become an absolute necessity during the pandemic, the retailers started exploring new options capable of helping them facilitate online shopping and make it more time-saving. The new opportunities are beneficial for both retailers and customers. The shopping assistant Betterfy, powered by artificial intelligence and developed by DataSentics, is an example of such innovation.
Business case
To better understand Betterfy’s logic, let’s assume that the customer wants to buy a car on the car outlet’s website. However, comparing all parameters for individual cars is a complex and time-demanding process. The customer, who is not an expert in this area, cannot make a qualified analysis of the offered vehicles on their own. Even for an experienced employee of the car outlet, this process would take more than a couple of weeks. Not to mention that the parameters and the offer are constantly changing.
Solution
Automated alerts for bank advisors are proving to be helpful, with 50% of calls based on an alert leading to a client meeting and an additional 27% of clients booking a follow-up call. In the first three months of implementation, the alerts have already generated a significant increase in meeting bookings, with an additional 1000 client meetings scheduled. Branch advisors also save time in meeting preparation, as they can instantly see the relevant topics for their clients. This all ultimately leads to better customer satisfaction and upselling opportunities.
After the categorisation is completed, the AI-driven engine is able to find similar offers with the best price-performance ratio to the already pre-selected one and, in the background, compares long lists of parameters of each product with other goods from the same category. The customer then receives a comparative analysis of all similar products on the e-shop’s website or car outlet’s webpages and acquires the list of advantages and disadvantages of each item.
Betterfy automatically generates the features of the products, which are specific for them among other products in the same category. The customers can understand quickly how individual products differ and what is special about them. For example, a particular car can special due to its low consumption within its price level. This information can be placed either directly on the product detail page or in the products listing, enabling users to make the best choice efficiently.
